Brands that support not using fur include Gucci, Hugo Boss, Armani, and the VF Corporation, which owns nearly 30 fashion brands such as The North Face, Vans, Timberland, Lee, and Dickies. Consumers support these changes. For instance, in a 2017 survey of Massachusetts residents, 64% supported a state-wide ban on the sale of clothing that contained animal fur.
Shop Fur Free
You can find more retailers who have committed to going fur-free through the international Fur Free Retailer Program (FFRP). This program is an initiative of the Fur Free Alliance, which is an international coalition of 40 animal protection organizations, FOUR PAWS included, that work together to end the exploitation and killing of animals for fur. The Fur Free Alliance represents millions of supporters worldwide.
The international FFRP identifies retailers that have committed themselves in writing to withdrawing from the sale of fur. FFRP is an international effort to give consumers accurate information about a retailer's fur policy, allowing consumers to make an informed choice when shopping. The program aims to further the spirit of ethical consumerism and provide shoppers with information about the most compassionate retailers in the world.
The program recognizes and supports retailers who have committed, in writing, to a no-fur policy. Without that written commitment, the Fur Free Retail Program will not endorse any company regardless of its current inventory.
Taking an ethical and public stand against fur fashion offers a company a chance to promote a public policy against violence and cruelty, and to lend its support to the international efforts to end this unnecessary and cruel fashion choice.
The Fur Free Retailer program
Fur Free but not part of the program?
You run a fashion company and you want to join the Fur Free Retailer Program? Please go to the official Fur Free Retailer Website https://furfreeretailer.com/
In the U.S., Born Free is the lead representative for the Fur Free Retailer Program.