In Memory of Heli Dungler

the truth about fur

Even a fur trim is cruelty to animals 

Whether a fur pom-pom on a hat, or fur collar or fur trimming on jackets and scarves, each tiny piece of trim is directly connected to cruelty to animals. The breeding of fur-bearing animals, as well as the setting of traps to produce luxury items or clothing, is never humane and goes against ethical animal welfare. Be it raised on a farm or hunted and trapped in the wild, the treatment of animals used for the fur trade is inherently cruel and causes enormous animal suffering. 

Each year more than 100 million animals are killed by the fur industry. Minks, foxes, rabbits, and more suffer in tiny wire mesh cages on fur farms in Europe, Asia, and North America. On farms, the animals are unable to act out their natural behavior. This monotonous life leads to permanent stress, severe behavioral disorders, and self-mutilation. After a few months, the young animals on fur farms are killed in the so-called "fur harvest". They suffer an agonizing death by gassing, electrocution, or lethal injection.

Other species like coyotes, bobcats, lynx, beavers, raccoons, and "non-target" animals, such as dogs and cats, meet a cruel death caught in steel-jaw leghold traps, Conibear “kill” traps, and wire cable snares. They are often not killed immediately and can be left in agony for days.   

Fur products are always based on animal suffering. Luckily, an increasing number of  fashion chains rely on faux fur

our demands

Three key objectives

  • Big fashion chains and labels must opt out of selling real fur.
  • The prohibition of fur farming and trapping.
  • Prior to the bans: to go beyond the Fur Products Labeling Act and require labels to state the fur origin for domestic fur products, along with all products stating the source (trapped vs farmed) and country of origin of the fur itself.

Why WelFur fails to stop the suffering of animals on fur farms

The certification scheme WelFur is another attempt of the European fur industry to hide animal suffering. From 2020 only WelFur-certified pelts should be sold in European fur auctions. The report 'Certified Cruel' by the Fur Free Alliance (a coalition of more than 40 leading animal and environmental protection organizations worldwide) reveals that WelFur criteria do not ensure that animals on fur farms can realize their species-specific needs. In truth it’s a scheme without any credibility, not only because it relies on the outdated housing systems that have shown to cause serious welfare issues for animals, but also because it is so closely associated with the very fur industry it purports to monitor.


Read the SUMMARY of the report here:


Please find the FULL REPORT here.

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