the cruelty behind fur

Fur is perhaps one of the most well-known animal welfare issues. It remains a sizable industry and is responsible for the horrific treatment of millions of animals. With major markets in China, Russia, Europa and USA, fur remains visible in many countries.

FOUR PAWS is fundamentally opposed to the killing of animals for their fur. The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary.

Fur or Fake

How do you tell the difference?


Fur-Free Fashion

The safest and most compassionate choice a consumer can make is to avoid fur completely and to support fashion brands that have taken a stand to no longer support the cruel industry.


The Truth About Fur

Even a fur trim is cruelty to animals 


Fur Farming

The majority of fur sold globally comes from animals on fur farms in places like China, Russia, Europe, Canada, and the U.S. 


Fur and environmental issues

Toxins Everywhere


For a fur-free future

Support our mission against the outrageous misleading of customers and complete disregard of animal welfare!